Emily Segal (b. 1988, New York, NY) is an artist and trend forecaster based in Berlin. She founded the art collective and trend forecasting group K-HOLE, which produced free PDF reports exploring the limits of consumer experience. As a consultant, Emily has worked on projects for Comme des Garçons, Prada, The Metropolitan Museum of Art, Uniqlo, Target, and many others. From 2014 - 2015, she was the creative director of the tech startup Genius in New York.
She's lectured on branding and consumer culture at MoMA PS1, TEDxVaduz, and the Serpentine Gallery, among other venues. Her essays have appeared in publications including e-flux journal, 032c, and Flash Art International, where she is Editor-at-Large. She currently teaches at the Gerrit Rietveld Academie in Amsterdam.
Talk: Normcore: Past Present Future
Conference: Peak Individualism
Date: Day 2 – 14:15
Location: E-Werk Kesselsaal, Weimar
K-HOLE's trend forecasting reports have been downloaded nearly half a million times, and have sparked countless news stories worldwide. Their term "normcore" was shortlisted as one of the Oxford English Dictionary's words of the year in 2014. This talk explores the genesis of the term and its lifecycle as critique, neologism and viral entity.